• Claire Scott

How to win at SEO




Everyone wants to win at SEO.


That is, everyone wants their website to be at the top of the search results page in Google.


But just how achievable is that?


Well, I like to use the analogy of a race...



First of all, you've got be in it to win it.


That means you have to create a website that can be search indexed by Google (this comes as part of the Wix package I offer).


Simply put, it means Google knows that you exist.


Part of that process involves keywords, those searchable words and phrases that someone who was trying to find you might use.




Next, you need to try and improve your starting position. Because simply having a website and some basic keywords isn't going to put you anywhere near the front of the race.


How can you do this?


Sorting out your H1 tags can certainly help, as well as your SEO page descriptions.


Even incorporating a blog can help Google to track your website better and move you higher up the search results (Google My Business can also help push you higher in the rankings).


So how do you go from being in the middle of the race to creeping slowly into first place?




The honest answer is time.


As you get more traffic (that is, people accessing your website and staying there for longer periods of time), Google starts to learn that you are just the right answer to that question asked on their search engine.


This feeds back to them to push your website higher than the next person with less traffic and less 'hits'.


Over time, you WILL see yourself moving higher up the search results.


But if you remember nothing, then remember this...



THIS IS A MARATHON, NOT A SPRINT.


You will need to continue to improve that traffic flow in order to become 'the best in your field'.


Because we all know success takes time, effort and perseverance, right?


You can also look at getting a ‘personal trainer’ on side to help speed up the process - someone like Anna at Jolley Consultancy (http://jolleyconsultancy.com) can provide an SEO audit to help you identify more ways to improve.


And of course, as a Wix website designer, I can help you at every step of the way.


Do get in touch if you'd like me to help you with your Wix website in any way.